The Alpha PR blog offers insights on everything from the latest trends to retrospective analyses from a student perspective and turns them into action.
Public relations is often described as the art of storytelling. Campaign messages and brand narratives usually take center stage, but behind every strong communicator is a skill that often gets less attention: listening.
To explore what listening looks like in practice, I spoke with two industry leaders. Today, you’ll learn how Chrissy Cruz and Robert Judin guide teams, build trust and stay connected to the audiences they serve.