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The Alpha PR blog offers insights on everything from the latest trends to retrospective analyses from a student perspective and turns them into action.


Casita Unida
I still think about a song we learned in my high-school English class. None of us spoke French, but we still spent an entire period analyzing “Papaoutai.” We discussed the song’s emotion, its rhythm and its visuals, and somehow we all understood it. That experience stuck with me because it proved something simple but important: you don’t need to understand every lyric to connect with music.
4 days ago3 min read


As Seen on Your Screen: Holiday Gift Guide
Let’s be honest: Half the things we put on our holiday wish lists are there because a brand pulled off a strong PR moment.
Instead of pretending we shop in a vacuum, here’s a gift guide inspired by the products that owned the conversation in 2025. If your feed was obsessed with it, your friends will be too.
Dec 12, 20253 min read


“Wicked: For Good”’s Iconic Brand Deals Prove it Pays to be Popular
As a cold breeze blows through open windows and we prepare to turn to the final page of our calendars, we could not be more excited to wrap the month of November — fallen leaves, Tini’s mac ‘n’ cheese and “Wicked: For Good.” And for those who’ve been impatiently awaiting the sequel’s release like we have, today marks Elphaba and Glinda’s highly anticipated return to Oz.
Nov 21, 20253 min read
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