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Let’s be honest: Half the things we put on our holiday wish lists are there because a brand pulled off a strong PR moment. Instead of pretending we shop in a vacuum, here’s a gift guide inspired by the products that owned the conversation in 2025. If your feed was obsessed with it, your friends will be too. 

As a cold breeze blows through open windows and we prepare to turn to the final page of our calendars, we could not be more excited to wrap the month of November — fallen leaves, Tini’s mac ‘n’ cheese and “Wicked: For Good.” And for those who’ve been impatiently awaiting the sequel’s release like we have, today marks Elphaba and Glinda’s highly anticipated return to Oz.

Sponsored gowns, luxury venues and brand partnerships have become the new normal. It’s easy to roll your eyes at it, but it's hard to not stop and watch. Continue reading...