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The Alpha PR blog offers insights on everything from the latest trends to retrospective analyses from a student perspective and turns them into action.


“Wicked: For Good”’s Iconic Brand Deals Prove it Pays to be Popular
As a cold breeze blows through open windows and we prepare to turn to the final page of our calendars, we could not be more excited to wrap the month of November — fallen leaves, Tini’s mac ‘n’ cheese and “Wicked: For Good.” And for those who’ve been impatiently awaiting the sequel’s release like we have, today marks Elphaba and Glinda’s highly anticipated return to Oz.
Nov 21, 20253 min read


Goin’ to the Chapel, and We’re Gonna Be Sponsored
Sponsored gowns, luxury venues and brand partnerships have become the new normal. It’s easy to roll your eyes at it, but it's hard to not stop and watch.
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Nov 7, 20253 min read


Life After Being #CANCELED: Crisis Communications for Influencer Scandals
Influencer apologies are here to stay. Long-form, short-form, teary-eyed or straight-faced, they are all equally as entertaining and humiliating as the next.
Read our latest blog to look back on some of the most buzz-worthy apologies we’ve seen from influencers and social media personalities.
Oct 22, 20254 min read
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