Blog

Have you ever walked into the career fair with nothing but a resume and a dream — only to spend the first ten minutes pretending to check your phone, avoiding the connections you came there to make? If so, you’re not alone. According to data from Personnel Today, only one in four Gen Z professionals is confident in their networking skills, and 60% avoid networking events altogether.

Public relations is often described as the art of storytelling. Campaign messages and brand narratives usually take center stage, but behind every strong communicator is a skill that often gets less attention: listening. To explore what listening looks like in practice, I spoke with two industry leaders. Today, you’ll learn how Chrissy Cruz and Robert Judin guide teams, build trust and stay connected to the audiences they serve.