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The Alpha PR blog offers insights on everything from the latest trends to retrospective analyses from a student perspective and turns them into action.

Turning Trend into Tradition: How Public Relations Made the World Fall in Love with Valentine’s Day

Valentine’s Day is here, and excitement over candy grams, heart-patterned merchandise and picture-perfect picnics is simmering for both the singles and the taken. But do you ever stop to wonder why a baby armed with arrows is the holiday mascot? Or why the mere thought of Feb. 14 conjures the chalky taste of conversation hearts? It all comes down to just one thing — or rather, two letters: PR.

Feb 147 min read