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Let’s be honest: Half the things we put on our holiday wish lists are there because a brand pulled off a strong PR moment. Instead of pretending we shop in a vacuum, here’s a gift guide inspired by the products that owned the conversation in 2025. If your feed was obsessed with it, your friends will be too. 

Influencer apologies are here to stay. Long-form, short-form, teary-eyed or straight-faced, they are all equally as entertaining and humiliating as the next. Read our latest blog to look back on some of the most buzz-worthy apologies we’ve seen from influencers and social media personalities.