A nonprofit dedicated to growing the Gainesville music scene and creating a platform for local artists to share their stories.
MusicGNV
Revamping a Music Festival: AM/FM Festival
After a 10-year hiatus, the AM/FM Festival returned to downtown Gainesville in March 2025. In preparation for the event, Alpha PR was tasked with promoting the festival through social media and in-person marketing. Months of research, design and pitches went into bringing the once defunct festival back to life.
Back and bigger than ever, the 2026 festival highlighted more artists and stronger community ties. With the campaign totaling more than 78,000 views and reaching 14,000 accounts, Alpha PR's involvement in the AF/FM festival has transformed the experience, with this year's event bringing 27 local acts to 3 downtown stages.
These efforts resulted in more than 10 earned media placements across a range of mediums, including social media, digital and print news, event listings and broadcast coverage.
Groove GNV Campaign
Groove GNV was a campaign to connect Gainesville businesses with local musicians. Establishments would become "Groove GNV Certified" by agreeing that 10-15% of the music played in their stores would be by local artists. Once certified, businesses would receive playlists curated by Alpha PR and would be promoted on MusicGNV channels, creating exposure for both the businesses and musicians throughout the city. Apart from playlists, Alpha PR designed promotional flyers and stickers and coordinated certifications.
Previous partners:
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How Bazar
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Tan-Cha
Annual Report
Read more about our work with MusicGNV below.
