A nonprofit dedicated to growing the Gainesville music scene and creating a platform for local artists to share their stories.
MusicGNV
Revamping a Music Festival: AM/FM Festival
After a 10-year hiatus, the AM/FM Festival returned to downtown Gainesville in March 2025. In preparation for the event, Alpha PR was tasked with promoting the festival through social media and in-person marketing. Months of research, design and pitches went into bringing the once defunct festival back to life.
The result? More than 20 print, broadcast and digital media hits, including The Independent Florida Alligator, WUFT-TV and Rowdy Magazine. Nearly 500 Instagram followers in two months. And more than 250 attendees.
Groove GNV Campaign
Groove GNV was a campaign to connect Gainesville businesses with local musicians. Establishments would become "Groove GNV Certified" by agreeing that 10-15% of the music played in their stores would be by local artists. Once certified, businesses would receive playlists curated by Alpha PR and would be promoted on MusicGNV channels, creating exposure for both the businesses and musicians throughout the city. Apart from playlists, Alpha PR designed promotional flyers and stickers and coordinated certifications.
Previous partners:
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How Bazar
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Tan-Cha
Annual Report
Click below to view our work from 2023-25.
