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The Third Place
A coffee shop housed inside How Bazar with homemade syrups, experimental flavors and a venue meant to connect.
Branding
To differentiate The Third Place from How Bazar, we established a branding guide that aligned with its core values and identity. These guidelines created a foundation for the Instagram content and story highlights we would later create. To foster loyalty, we also designed a punch card that matched the brand's new online image.


Content Creation
With Alpha PR responsible for social media management, The Third Place saw a 69.3% growth in followers and 160.3% growth in profile views. Our team also spearheaded the "Tour the Menu" series of The Third Place's drinks, which performed well above the brand's previous content.



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